Realtors are Educators
When I first started in Real Estate I was surprised to find that there was such an over emphasis on the sales aspect of the job. My office was full of sales trainings, script trainings, online lead capture, lead follow-up and so many other opportunities to learn how to acquire a client and how to close them. The agents who were celebrated, who were top producers seemed to be most proud of how some new script helped them to land a client, or change their mind and ultimately to close them. It occurred to me there was something very important missing. Transactions involving the sale of Real Estate are complicated with many moving parts. My clients are often asked to make decisions that will impact many areas of their life without very little background as to why those decisions are important.
I began to see and hear of the effects of the sales approach over and over again. Buyers and Sellers who had chosen an agent who didn't take their well being into consideration, made decisions for them and just about everything else to get the sale done. This approach to selling homes troubled me a lot and at times I felt as if this wasn't the job for me. I made the decision to always take the extra time to educate my clients about all of the aspects of their transaction that would affect their lives, leading into our relationship from an educators perspective. I have found that when done properly I may not close every deal, but I will have equipped and empowered my clients to make the best decisions for them. I will always put your needs before my business and that is a promise.
Property Specialist, Educator